Hi, I'm Leah Neaderthal. I'm an entrepreneur who teaches other business owners how to sign new clients, so they can increase their revenue and build incredible businesses.
I’ve been where you are.
To most business owners, selling your services to potential clients feels salesy and uncomfortable.
I know, because that was me.
But I knew that to succeed I had to overcome my fear of selling. And that’s what led me to my mission of helping other badass business owners become as capable and confident at bringing in new clients, as they are in doing “the work” of their business.
I’ve never been a salesperson.
I didn't learn how to sell by being a commissioned salesperson. I learned it from running my businesses.
When I started my first business in 2008, I had a crystal clear vision of where I wanted to go. I was determined and driven and confident as hell.
But selling? Selling felt totally weird and salesy.
You'd think that having started in marketing, selling would be easy. But I learned that it's 1000x easier to promote someone else's stuff than it is to promote your own.
Fast forward to my next business in 2011. No surprise: Selling still felt totally uncomfortable.
My fear got so bad that I even freaked out and went back to an office job.
But as you’ve probably figured out in your own business, service-based businesses live or die on their ability to bring in new clients. And I wanted mine to live.
So I made a decision.
I decided to teach myself.
But not the way I had seen sales done before. I was determined to develop a style that felt right for me.
I read everything I could get my hands on about selling. I tested every approach in my own business, and with my own clients.
The things that felt salesy, I ditched. The things that felt right, I kept.
And I refined my approach over the next several years.
I started to see results.
What had been so difficult for me, finally felt easier. More natural. And I started seeing serious results.
I had figured out how to lead clients from the first contact to a successful close. I knew how to have great sales conversations. I priced and packaged myself to get paid what I’m worth.
I brought in serious money, with a 92% win rate for new clients.
And I felt different. More confident. I had overcome my imposter syndrome. I was working WITH my clients, instead of FOR them, and I no longer felt like I was begging for the business.
I had developed a selling framework that works.
Through that process I developed a selling style that works, for three reasons.
First, it’s not salesy. There’s nothing tricky or deceitful. It’s straightforward and honest.
Second, it’s based on building the relationship with clients, and based on the tremendous value I bring my clients.
Third, it doesn’t make me feel uncomfortable or awkward. In fact, it feels natural, and I love it because I get to be myself.
Now I help other business owners achieve the same results.
I’ve made it my mission to teach other entrepreneurs in weeks what it took me years to learn.
The results they’ve seen are pretty incredible.
✓ Doubled their sales in the first year, and on track to double again.
✓ Tripled their revenue, from 6-figures to 7-figures.
✓ Made 5-figures more for every single client engagement.
✓ Increased their sales 10x in the first year.
✓ Signed their largest client ever.
✓ Built a six-figure pipeline in a few weeks.
✓ Signed seven new clients in the first month.
If you're looking for these results for your business, let's talk.
Before all of this
I grew up in the corporate world before going out on my own.
I started my career at advertising agencies DDB and Leo Burnett. Eventually I decided I wanted to be on the client side, so I went to a tech company in Chicago, where I led Corporate and Event Marketing.
In 2008 I started my first business on the side, in 2011 I left the corporate world completely, and I haven’t looked back since.
Building three businesses
I’ve created, built, and sold three ventures.
My first, The Chainlink, is a Chicago-based cycling organization that grew to over 10,000 members in three years.
Next I co-founded Lean Impact, where I helped nonprofits use Lean Startup principles to increase their impact and run their businesses more efficiently.
Then, as Co-Founder of Lesbians Who Tech, I created a global organization to foster more LGBT women in technology.
I helped each company flourish, and then, in a desire to try something new, sold each to my business partners at the time. Each of them was an important step in my journey to where I am today -- helping entrepreneurs grow their businesses.
Everything I learned in my businesses, goes into everything I share with my clients.
Other fun facts
I grew up in Nashville, TN, but I lost my Southern accent.
I graduated from the University of Pennsylvania in Philadelphia, PA.
I live in Washington, D.C. with my wife, Emily, and my dog, Higgins.
In 2015, my New Year’s Resolution was to stop saying “sorry” unnecessarily. I kicked the habit, and I’ve kept that resolution ever since. (Here's how I did it.)
I’ve ridden my bike from San Francisco to Los Angeles twice.
I write back to every personal email. Drop me a note to say hi at firstname.lastname@example.org.