Solopreneurs and business owners: 

You can learn how to sign the clients you want... comfortably, confidently, and consistently.  


If you’ve ever said any of these things…

“I’m just not good at selling."

“I hate the sales part.”

“I’m just not a salesperson.”

... then pull up a chair and sit next to me. I've been there.

You’re running your own business, and you’re confident about the work you do.  

But when it comes to selling, it just feels… different. Uncomfortable. A little salesy.  

Sure, you can do it. But you’re just not sure you’re doing it right. 

And who could blame you? You’ve never been in sales. 

You know you're not getting paid as much as you should.

Maybe you’ve lost a few clients who you swore would come through.

And you hate that feeling of not knowing if a new client will say yes or no.  

You know you should be better at signing new clients. But it’s not just about clients, is it?  

It’s about more than just selling. It’s about your life. 

It’s about not being worried about money all the time.  

It’s about being able to provide for yourself and your family.  

It’s about having the freedom to spend time with friends and family, and not have to constantly be worried about work.  

And it’s about you.

It’s about not being stressed all the time. 

It’s about knowing you CAN run a successful business. 

And it’s about knowing you won’t have to go back to an office job.  

For someone as confident as you are about your work, it seems crazy to have this gaping hole in your skill set, where confidence is replaced with doubt.  

I know because that was me too, when I started my first consulting business.

My Story: From dreading every sales conversation... to a 92% win rate and over $1MM in consulting work  

When I first started out, I didn’t know anything about how to sell, even though I had been in marketing for my entire career.

I was uncomfortable. I dreaded every sales conversation. 

And to make it worse, I was embarrassed that I was struggling.

But as soon as I started my first business I quickly found out that businesses, especially consulting businesses like mine, live or die on their ability to bring on new clients.  

And that’s when I got scared.  

If I couldn’t figure out how to sell to new clients, I was going to have to do what every business owner fears the most: go back and get an office job. 

Then I hit my lowest point.

A few months into my first consulting business, I got so scared that I actually did go back and get an office job. And you know what? I hated it.  

I looked around and saw all the inefficiency, the office politics... and I hated my commute.  

But I really just missed the freedom to go running in the middle of the day, or go to the grocery store when it’s not packed.  

So I made a decision. 

I left that job, I recommitted to the business and, most importantly, towards teaching myself how to sell.  

 Learning through hustle & running my businesses

Over the next few years I taught myself everything I possibly could. I read everything I could get my hands on about selling, and I tried nearly every sales strategy and approach.  

Through that process I developed a selling style that works, for three reasons:  

It’s not salesy. There’s nothing tricky or deceitful. It’s straightforward and honest.

It’s based on building the relationship, and based on the tremendous value I bring my clients. 

It doesn’t make me feel uncomfortable or awkward. In fact, it feels natural, and I love it because I get to be myself.  

But most importantly, it works.

It’s how I sold nearly $400,000 in web design services for my marketing consulting firm.

It’s how I sold nearly $200,000 in sponsorships for a first-time conference that no one had ever heard of, for an organization I co-founded less than a year before.

It’s how I’ve sold $300,000 (and counting) in coaching and consulting services, with a 92% win rate.

It’s how I set a goal of new coaching clients I wanted this year, and I reached 40% of my annual goal in the first month.

And it’s how I've helped my clients double their sales.

Here’s the thing... 

I’m not a trained salesperson. I've never been in sales.  

I’m a business owner who learned how to consistently sign new clients, not from being a commissioned salesperson. But through the hustle of running my business.  

That's how I know it's possible to learn how to sell.

I want to teach you how to do it, too.  

I want you to KNOW that no matter the situation, you CAN sign any potential client that comes your way.  

I want you to be as CONFIDENT about signing new clients, as you are in the work of your business.  

Everything I’ve learned about selling through running my businesses, goes into everything I want to share with you.

That’s why I created SIGNED.

SIGNED is a 10-week program to help you learn to sell to -- and SIGN -- new clients.  

SIGNED is for solopreneurs and business owners, to help you overcome "selling shyness", master the sales process, sign the clients you want, and get paid bigger numbers.

Two months after SIGNED, we were able to grow our corporate clients by 82%! I was blown away!

- Emi Kamemoto, Director of Client Partnerships, BossedUp

From the first lesson, this program completely blew my mind. I originally signed up because I wanted to be more confident around selling to potential clients. But I ended up totally re-tooling my services and packages, and now I’m positioned to earn even more than I could when I started. The program isn’t just about how to sell - it’s about how to really grow your business.  

The lessons and exercises were great, but what really made the program special was being able to meet with Leah one-on-one when I got stuck. Being able to talk through my questions helped me get past what was holding me back, and now I’m so excited to move ahead with building my business. 

- Jamila Wallace, President, Brooklyn Heights Test Prep

What you can expect in SIGNED

Through online lessons, live calls with me, real life exercises, and support from the SIGNED community, you'll learn how to master the sales process from first contact to close.  

You will...


  • How to move a potential client from first contact to close -- consistently and confidently, every time 
  • How to master the sales process and stay in control
  • How to talk about yourself and your business, to get clients to want to work with you
  • How to do great discovery, and have great sales conversations, with anyone
  • How to write emails that move the sale forward and build the relationship
  • How to write winning proposals
  • How to negotiate to protect your price, even if you hate negotiating 


  • An entirely new way of looking at the buyer relationship
  • The mindset that’s been holding you back, and get the tools to overcome it for good
  • The incredible value you bring to your clients, and how to position that value in the best way possible


  • Exactly how much you need in your sales pipeline, to make the money you want to make
  • How to balance selling, with everything else in your business and your life


  • As confident at signing new clients, as you are in the work in your business

We'll do it step by step

You'll learn the 9 critical steps to learn how to PREPARE to sell, MASTER the sales process, and make MORE from your work.  

MODULE 1: Plan Your Profits

OUTCOME: An easy-to-follow plan to help you make the money you want to make  

In this first module, you'll figure out exactly how much money you want to make, and exactly how you're going to get there.  

  • SALES PROCESS: Develop a simple sales process for your business, that you'll use to get your desired revenue.
  • PIPELINE: Calculate exactly how much you need in your sales pipeline, to make the money you want to make.

MODULE 2: Show Up

OUTCOME: Messaging around your services that makes clients WANT to work with you  

In this module we'll supercharge your messaging around customer value, to position your business as an absolute must-have.  

  • MESSAGING: Create messaging around your products and services that makes your potential clients say, "Damn! I need that!"
  • MATERIALS: Apply your new kickass messaging to your materials, so each client touchpoint works hard for you.

MODULE 3: Evolve Your Mindset

OUTCOME: The crucial mindset shift that will help you approach every client interaction with confidence and personal strength 

In this class we dive into the relationship between you and your buyer, AND the crucial mindset shift that will help you sell to -- and sign -- new clients.

  • MINDSET: Make the crucial mindset shift that will make selling easier, more natural, and actually fun
  • YOUR CLIENT: Get an understanding of your buyers, so you can best serve them and make it easy for them to say yes.

MODULE 4: Pack Your Pipeline

OUTCOME: New client opportunities with your ideal clients

In this class we'll generate potential client opportunities and build your sales pipeline.

  • IDEAL CLIENT: Create your ideal client who has the exact problem you solve.
  • OUTREACH: Write winning outreach emails that generate interest without being salesy.

MODULE 5: Command The Sale

OUTCOME: The know-how and confidence to have great conversations with anyone, and stay in control of the sales process so you can increase your win rate.  

In this module, you'll gain the skills and confidence to lead a potential client through the sales process with you.

  • BE IN CONTROL: Master the critical skill you need to consistently sign new clients long term.
  • DISCOVERY: Learn how to master the most important conversation: the discovery conversation.
  • CONVERSATIONS: Learn how to have masterful, natural sales conversation with any potential client.

MODULE 6: Close Higher

OUTCOME: Supercharge your pricing, and write killer proposals your prospects can say yes to.

In this module, you'll learn how to create proposals that get your client signed.

  • SUPERCHARGE YOUR PRICING: Learn how to create high-value, compelling offers for your clients.
  • FINISH LINE: Write winning proposals.

MODULE 7: Protect Your Price

OUTCOME: The know-how and confidence to negotiate to protect your price.  

In this module, you'll learn how to negotiate confidently, even if you hate negotiating.

  • PROTECT YOUR REVENUE: Learn how to negotiate, without giving up that cash money.
  • STYLE: Develop a personal negotiation style that feels comfortable

MODULE 8: Capitalize

OUTCOME: Turn your awesome work into referrals and upsells.  

In this module, you'll learn how to turn your work into work, and how to sell to people who already love you.

  • CAPITALIZE: Identify opportunities from your current and past clients

MODULE 9: Streamline Your Systems

OUTCOME: Every step of the sales process becomes easier and takes less time.  

In this module, you'll learn how to leverage technology to make your selling life easier.

  • IDENTIFY: Learn where technology can support your sales process
  • CONNECT: Streamline your technologies so they work FOR you

Q&A CLASS: Get your questions answered & move through your stumbling blocks

In this class I'll answer all of your questions and help un-block your stumbling blocks.

PLUS for a limited time: a BONUS Coaching Call with Leah ($500 value) 

BONUS Template: My highest-performing email templates (Priceless) 

You Don't Have To Do It Alone

The Private Coaching Community

When you purchase SIGNED, you'll join get membership in the Private Coaching Community community made up of women business owners who are learning and growing together. 

You'll get access to weekly coaching calls, and guidance to help you close your new clients.

No matter what stage you’re at in your business, you’re going to have the help and support of not just myself, but every other member of this community. So even though you’re in business for yourself, you’re not in business by yourself.

I can’t say enough how grateful I am for this course! The lessons were fantastic and the way the class flowed really took you step by step through the process. 

But I think the best part about the course was that it took each step from theory to practice. Every single one of the classes had something tangible that I could use to get started quickly. For someone like me who has a hard time moving from the thinking to the starting, the course made that so much easier. It got me into action much faster than I would have otherwise.  

- Deepti Gudipati, Principal, DG Leadership Solutions

Working with Leah on the way I talk about myself and my business, my messaging went from “pretty good”, to absolutely compelling. She helped me crystallize what I do, and the value I provide, in a crisp, clear way.  

I can tell a noticeable difference in my conversations with clients. The other day when I used the new messaging, it sparked a completely different and more productive conversation. Talking about my business value with Leah's messaging, the response was immediate: “We need to have LEADright do this. We don’t need to search for anyone else."  

- Dr. Tony Lamair Burks II, Principal, LEADright

What's Included

When you purchase SIGNED, you get:

The Complete Course

  • Lifetime access to the complete program
  • 20+ video lessons
  •  Workbooks, cheat sheets, checklists and exercises for each module
  • My proven templates for common sales emails
  • SIGNED Proposal template
  • BONUS: my highest performing email template

Live Coaching

  • 10 live weekly group coaching calls
  • Live Q&A on the modules and exercises

Sales Strategy Coaching

  • Live strategic support for the new client opportunities you're working on
  • LIMITED BONUS: One-on-one coaching call with Leah ($500 value)

Community & Accountability

  • 3-month membership in the Private Coaching Community
  • Supportive community of women entrepreneurs


Are you ready to learn how to sell to - and SIGN - the clients you want?

Investment: $2,500 or three payments of $999

What happens after you purchase

I’ll send you an email confirming your purchase (which you should send to your bookkeeper, because this is tax deductible under Education). You'll be invited to join the Private Coaching Community, and you'll receive your first exercise to get you thinking about your sales goals. As soon as you're in the Community, you're in!

FAQ: Fabulously Astute Questions

When does SIGNED start?

The next SIGNED group starts on March 1, 2018 and will run for 10 weeks. 

When are the group coaching calls?

The calls will be on Fridays at 2:00pm EST for 10 weeks. Every call is recorded and made available immediately, so you don’t have to worry about being there live to get the good stuff.

Will this program make me act like a salesy salesperson?

Definitely not. I actually can’t stand some salespeople because they’re, well, salesy. Originally I thought I had to be that way too, but I’ve been successful because I learned to sell in a way that feels natural, comfortable, and lets me be myself. That’s what I teach my clients, and that’s what you’ll learn in the program. You’ll still be yourself… just with more clients and more money.  

My business is pretty new. Is SIGNED helpful to someone whose business is in the early stages?

Absolutely! The program is great for someone in the early stages of your business because you'll learn these skills at the outset, before spending years "trying things" and not knowing what will work. And the course deals with some topics, like messaging and pricing, that are important to get right at the beginning. 

If you haven't scrolled that far yet, check out what Ariana Smetana says about SIGNED: "I should have taken this class on day one when I started my business!" (Hint: It's right below the Risk-Free Guarantee section.

Couldn't I learn how to sell on my own?

You totally could! But not like this. You could read tons of sales books written by salespeople, and test them out in your business over several years like I did. Or you could take one of the many programs out there created by lifelong salespeople, to teach you how to sell like they did.SIGNED is the only program created by an entrepreneur, for other entrepreneurs, using what I’ve learned through years of growing my own businesses. Running your own business is an entirely different beast than being a salesperson for a company, and we’ll address those nuances and challenges together. Everything I’ve learned about sales through running my own businesses, goes into everything I’ll share with you.

How do I know the investment in the program is worth it?

That’s a great question! First and foremost, this program is an investment in you: in helping you overcome what’s holding you back in selling, and building skills and confidence you can use for the life of your business, and your lifetime.From a numbers perspective, when most participants sign a new client, they’re generating anywhere from $5,000 - $100,000+. If this is you, then if you sign just ONE new client, the program has more than paid for itself.

I'm not sure this is a priority over other things to build my business, like my blog or social media.

I hear you - it’s hard to decide where to focus your energy, especially when there’s so much you’re “supposed to do”. A blog, newsletter, or social media are important, but for most solopreneurs who want to sign new clients, they don't solve the real problem. For example, what’s the benefit of getting a ton of newsletter subscribers if you still feel weird having sales conversations, or if you’re just not signing the potential clients that come your way?

Learning how to position your business, have great sales conversations, and knowing how to move each opportunity from first contact to close - these will serve your business today, and long term. And, bonus! The skills you learn in SIGNED can actually increase the effectiveness of each of other marketing channels, because you’ll know how to move these leads from the first contact to close.

What if I have questions along the way? Will I get to work with you directly?

Totally! I’m not going to leave you hanging. Throughout the program you’ll join me and the other entrepreneurs in the Private Coaching Community where I’ll be chiming in to your questions, doing live coaching calls, and helping you sign the clients you're currently pursuing.

I've bought courses before and never got around to doing them. How do I know I'll do SIGNED?

I know how frustrating it can be to buy a program and not use it. I've found that for me, the programs that have sat on the shelf are the ones that give you a bunch of videos and say "good luck!"  

That's why SIGNED has the four components proven to help you succeed: Course, Coaching, Community, and Accountability. Through the program you'll learn the lessons; get coaching if you get stuck; get support in the community; and stay on target with accountability partners and me. 

Risk-Free Guarantee 

I promise that if you make this decision to invest in yourself, you will benefit from it for the life of your business. But I want to make this a completely risk-free decision for you. If after 14 days you haven't gotten any value from the program whatsoever, simply return your completed worksheets from Module 1 to customer service, and I'll provide a full refund.

I should have taken this course on day one when I started my business! Selling and the sales process were never my strong suit. And there are so many terms I had heard of, and things I should be doing, but no one really tells you HOW to do them.  

For example, I had heard about value-based fees and pricing, but everyone just tells you to do it and no one tells you how. Same thing with, “Be authentic.” How can you be authentic, when selling feels so unnatural? Leah shows you step by step how to do it. This course really teaches you not only what it means to sell, but shows you the steps to actually put it into practice for your business.

- Ariana Smetana, Founder, Art Via

After being in business for a year and learning how to "sell" based largely on my personal instincts and observations, I wanted to get a little more focused and tactical in my skill building. I found that there seemed to be a lot of "get rich quick" and "do this one thing and you'll be a selling goddess" kind of courses out there. I don't personally believe in silver bullets and magical catch all cures, and so I was looking for a learning experience that had some gravitas, a philosophy, framework, research, strategies - real tools with real rationale that I could apply to my business.  

When I came upon SIGNED, the course fit the bill. Leah taught about sales the way I imagined it to be at it's best - something that has an overarching framework to it, some essential components, some key tools...that lead to "magical" results when implemented consistently and in context. I walked away from SIGNED with a greater understanding of how to organize myself and my business on the back end so that I could go out and confidently connect my work to client needs, then shepherd them through the often confusing sales process with ease and efficiency.  

I'm already seeing results in myself and in my business in the caliber of people I'm able to sign, the frequency and the price point at which I'm able to sign them. I would highly recommend this course to people who want to understand how sales really works and who are willing to take practical tools, marry them with hard work and consistency to get results.  

- Alice Chen, Founder, Wayfinding Wisdom

We can't thank Leah enough and can't stress enough how valuable she is. If you're in business for yourself or thinking about it, let Leah be your secret weapon. She is a savvy entrepreneur, sales maven, and tough-but-tender business coach who provided us with the necessary guidance and infrastructure to get us out of Post-it note hell....and gave us much more. She helped us stay organized and strategic, brainstormed with us, kept us on target, and challenged our thinking when we needed to consider different approaches. In additional to helping us with numerous business issues, we must also mention that we really like her. You will, too. 

- Arlene Wanetick & Wilma Nachsin, Co-Founders and Career Coaches, LifeWorking

Working with Leah has been a game-changer. I've had CRM's before, but working with Leah I know that it's set up in the best possible way to support and empower our business, and ensure that we'll continue to use it - actually staying connected with people and closing deals. We couldn't have done it without her deep understanding of the sales process, her help thinking through how to move opportunities forward, and her ability to mold the CRM so we can use it as the engine to grow our business. In the early stages of a new business it can be hard to make the decision to invest in systems, but getting Leah's help is some of the best money we've spent so far and it was worth every penny.

- Kathryn Poindexter, Founder, Campaign Greenhouse

Leah's program is a complete business growth kit. From gentle nudges to thoroughly well thought out ways to approach business prospects, Leah consolidates all of her business expertise into an easy-to-follow game plan for business development. It’s fun and challenging, and generates success.

- Joanna Brody, Principal, Brody Public Relations

Leah really helped me look at the sales process in a whole new way. It opened my eyes and made me think about people I have completely forgotten about. Once I followed her advice, those people turned into new clients. The whole program was super fun and easy. Thank you Leah for everything!

- Maja Galic, President, Clearmint Creative

Working with Leah has been the shot of energy and clarity I needed to focus our development strategies and systems. She helped me identify and strategize certain partner opportunities; moreover, the guidance and tools that Leah provides have allowed me to approach partners in a totally different way. She is insightful, enthusiastic, and believes in me and what my organization can accomplish. She's also just fun to work with! Thanks Leah!

- Allison Friedman, Founder, Ping Pong Productions

Leah's coaching elevated our fundraising to a whole new level. She brought a sales mindset to our fundraising, and helped me approach partners in a thoughtful, direct way that delivered strong results. She's a master at identifying gaps in process and solutions to fill those gaps. She asked the right questions at the right times and brought a level of strategy to our work that was much needed.

- Carrie Rich, Executive Director, The Global Good Fund

One quick note: DO NOT buy this if you're looking for a quick fix

This course requires work.  

If you want a quick fix, you want to make a million dollars tomorrow, or you want a random sales strategy to try out, you will HATE this course.  


But if you're tired of not being able to find and bring on the clients you want, and you're ready to follow a proven system to fix that, you'll love it.  

If you've always wanted a coach and a supportive learning community to walk with you as you learn this process, and an accountability system to help you succeed, you'll love SIGNED. 

It's exactly what I wish I had when I started out.

It's not easy, but I'll be with you every step of the way. 

So, are you ready?

SIGNED is a 10-week program to help you learn to sell to -- and SIGN -- new clients.  

SIGNED is for solopreneurs and business owners, to help you overcome "selling shyness", master the sales process, sign the clients you want, and get paid bigger numbers.

Your Coach: Leah Neaderthal

I help entrepreneurs and business owners learn the secrets of confident consultative selling, so they can grow their revenue, bring on amazing clients, and build incredible businesses.  

I didn't learn to sell by being a commissioned salesperson. I learned by building my own businesses. I taught myself everything I could about selling, and overcame the natural "selling shyness" most entrepreneurs have, to find the confidence to really go out and sell to new clients. The outcome is a comfortable selling approach that doesn't feel salesy -- and gets results.

Now I share the secrets I learned along the way, helping entrepreneurs set up their sales operations, grow their client pipeline, and confidently guide prospects from first contact to a successful close. 

Before starting Growthworks Solutions, I built, grew and sold three businesses. Most recently I co-founded Lesbians Who Tech, a global organization to foster more LGBT women in technology; and I co-founded Lean Impact, where I helped nonprofits use Lean Startup principles to increase their impact and run their businesses more efficiently. I started my first business, a cycling-focused website, in 2008.  

When I'm not coaching clients, I'm riding my road bike with wife, or playing with my puppy.