If you've ever said any of these things...

"I'm just not good at selling."

“I hate the sales part.”

“I’m just not a salesperson.”

... then pull up a chair and
sit next to me.

I've been there.

Tell me if this sounds familiar.

You’re running your own business, and you’re confident about the work you do.

But when it comes to selling, it just feels… different. Uncomfortable. A little salesy.

Sure, you can do it. But you’re just not sure you’re doing it right.

And who could blame you? You’ve never been in sales.

You know you're not getting paid as much as you should.

Maybe you’ve lost a few clients who you swore would come through.

And you hate that feeling of not knowing if a new client will say yes or no.

You know you could be better at signing new clients.

But it’s not just about clients, is it?

It’s about more than just selling.

It’s about your life.

It’s about not being worried about money all the time.

It’s about being able to provide for yourself and your family.

It’s about having the freedom to spend time with friends and family, and not have to constantly be worried about work.

And it's about you.

It’s about not being stressed all the time.

It’s about knowing you CAN run a successful business.

And it’s about knowing you won’t have to go back to an office job.

For someone as confident as you are about your work, it seems crazy to have this gaping hole in your skill set, where confidence is replaced with doubt.

I know because that was me too, when I started my first consulting business.

My story: From dreading every sales conversation... to a 92% win rate and over $1MM in consulting work

When I first started out, I didn’t know anything about how to sell.

I was uncomfortable. I dreaded every sales conversation.

And to make it worse, I was embarrassed that I was struggling.

I started to get scared.

If I couldn’t figure out how to sell to new clients, I was going to have to do what every business owner fears the most: go back and get an office job.


Then I hit my lowest point.

A few months into my first consulting business, I got so scared that I actually did go back and get an office job.

And you know what? I hated it.

I missed the freedom to go running in the middle of the day, or take a mid-day flight.

So I made a decision.

I decided to teach myself how to sell.

I learned how to sell through
hustle and running my businesses.

Over the next few years I taught myself everything I possibly could.

I read everything I could get my hands on about selling.

I tried nearly every sales strategy and approach.

Through that process I developed a selling style that works, for three reasons:


It’s not salesy. There’s nothing tricky or deceitful. It’s straightforward and honest.


It’s based on building the relationship, and based on the tremendous value I bring my clients.


It doesn’t make me feel uncomfortable or awkward. In fact, it feels natural, and I love it because I get to be myself.

Most importantly, it works.

It’s how I sold nearly $400,000 in web design services for my marketing consulting firm.

It’s how I sold nearly $200,000 in sponsorships for a first-time conference that no one had ever heard of, for an organization I co-founded less than a year before.

It’s how I’ve sold $300,000 (and counting) in coaching and consulting services, with a 92% win rate.

It’s how I set a goal of new coaching clients I wanted this year, and I reached 40% of my annual goal in the first month.

And it’s how I've helped my clients double their sales.

Here’s the thing.

I’m not a trained salesperson. I've never been in sales.

I’m a business owner who learned how to consistently sign new clients, not from being a commissioned salesperson. But through the hustle of running my business.

That's how I know it's possible to learn how.

I want to teach you how to do it, too.

I want you to KNOW that no matter the situation, you CAN sign any potential client that comes your way.

I want you to be as CONFIDENT about signing new clients, as you are in the work of your business.




SIGNED is a 10-week, step-by-step program to teach you how to sign new clients.

SIGNED isn't just a course.

It's a coaching system and program designed to take you by the hand and teach you the strategies and tools needed to take your prospects from the first contact to a successful close.

In 10 weeks, you will:

Feel confident going into every sales call.
Have comfortable sales conversations with anyone.
Increase your win rate.
Get paid more for your work.
Overcome imposter syndrome.

Without feeling salesy.

Without gimmicks.

Without tricks.

This program is grounded in proven principles and strategies that work. It breaks down selling into simple, step-by-step lessons, and teaches you exactly how to implement each step.

Each lesson will leave you with a simple action item so you can implement what you've learned.

And provide the coaching and support you need to put your learning into practice in your business.

Easy to follow lessons

Supportive community of other badass women entrepreneurs

Built-in accountability

Live coaching with Leah

What have SIGNED students been
able to do?

✔ Increase clients by 82%
✔ Get paid 3x more for each client project
✔ Build 6-figure and 7-figure sales pipelines
✔ Overcome “selling shyness” and gain authentic confidence
✔ Increase upsells and referrals from current clients
✔ Shorten the time to sign every new client

It’s already working! I tried your recommendation yesterday - it completely sped up the process of getting a client to sign her contract!

- Cheryl Susman, Cheryl Susman Coaching

I have meetings on the schedule from three of the people I emailed last week and already had a good meeting with a fourth! So your plan is working!!

- Alison Friedman, Founder, Ping Pong Productions

We'll do it step by step

10 weeks to learn how to sign the clients you want.

Module 1: Plan Your Profits

OUTCOME: An easy-to-follow plan to help you make the money you want to make.

In this first module, you'll figure out exactly how much money you want to make, and exactly how you're going to get there

  • SALES PROCESS: Develop a simple sales process for your business, that you'll use to get your desired revenue.
  • PIPELINE: Calculate exactly how much you need in your sales pipeline, to make the money you want to make.

Module 2: Show Up

OUTCOME: Message your business in a way that makes clients WANT to work with you.

In this module we'll supercharge your messaging around customer value, to position your business as an absolute must-have.

  • MESSAGING: Create messaging around your products and services that makes your potential clients say, "Damn! I need that!"
  • MATERIALS: Apply your new kickass messaging to your materials, so each client touchpoint works hard for you.

Module 3: Evolve Your Mindset

OUTCOME: The crucial mindset shift that will help you approach every client interaction with confidence and personal strength

In this module we dive into the relationship between you and your buyer, AND the crucial mindset shift that will help you sell to -- and sign -- new clients.

  • MINDSET: Make the crucial mindset shift that will make selling easier, more natural, and actually fun
  • YOUR CLIENT: Get an understanding of your buyers, so you can best serve them and make it easy for them to say yes.

Module 4: Pack Your Pipeline

OUTCOME: New leads and new client opportunities with your ideal clients

In this module, we'll generate new leads and uncover potential client opportunities that build your sales pipeline.

  • IDEAL CLIENT: Create your ideal client who has the exact problem you solve.
  • LEADS: Get new leads and turn them into sales opportunities.

Module 5: Command The Sale

OUTCOME: The know-how and confidence to have great conversations with anyone, and stay in control of the sales process so you can increase your win rate.

In this module, you'll gain the skills and confidence to lead a potential client through the sales process, from the first contact to a successful close.

  • BE IN CONTROL: Master the critical skill you need to consistently sign new clients long term.
  • DISCOVERY: Learn how to master the most important conversation: the discovery conversation.
  • CONVERSATIONS: Learn how to have masterful, natural sales conversation with any potential client.

Module 6: Close Higher

OUTCOME: Supercharge your pricing, and write killer proposals your prospects can say yes to.

In this module, you'll learn how to create proposals that get your client signed.

  • SUPERCHARGE YOUR PRICING: Learn how to create high-value, compelling offers for your clients.
  • FINISH LINE: Write winning proposals your prospects can say yes to.

Module 7: Protect Your Price

OUTCOME: The know-how and confidence to negotiate, so you can protect your price.

In this module, you'll learn how to negotiate like a boss so you can get paid all the money.

  • PROTECT YOUR REVENUE: Learn negotiating strategies that get you paid and build the client relationship.
  • STYLE: Develop a personal negotiation style that feels comfortable

Module 8: Maximize

OUTCOME: Turn your awesome work into referrals and upsells.

In this module, you'll learn how to turn your work into work, and how to sell to people who already love you.

  • CAPITALIZE: Identify opportunities from your current and past clients

Module 9: Streamline Your Systems

OUTCOME: Every step of the sales process becomes easier and takes less time.

In this module, you'll learn how to leverage technology to make your selling life easier.

  • IDENTIFY: Learn where technology can support your sales process.
  • CONNECT: Streamline your technologies so they work FOR you.

If you're ready to sign the clients you want, consistently and confidently, then you're ready for SIGNED.

In just 10 weeks, learn skills you'll use for a lifetime.

In SIGNED, you get:

The Course

9 strategy modules ($900 value)
All 30+ videos, lessons and action items ($1,500 value)
My proven templates for common sales emails ($997 value)
My proven proposal template ($1,297 value)

Sales Coaching

10 live weekly group coaching calls with Leah ($3,000 value)
Weekly strategy coaching to help close your client opportunities ($3,000 value)
3 months of unlimited access in the Private Coaching Community ($300 value)


One-on-one Quick-Start Session with Leah ($500 Value)

Investment: 3 payments of $999

Or save 17% ($500) with a single payment of $2,500


"Two months after I started SIGNED,

I had my best sales month ever."

"In the last year, we were able to grow our corporate clients by 82%. That was wild for me particularly.

About two months after I started SIGNED, I had my best sales month ever in August. We were just killing it. I was blown away."

- Emi Kamemoto, Director of Partnerships, BossedUp

"You said something to us

that both of us will never forget..."

"Since we've been working together, our income has multiplied by 10 times.

You really helped us create the infrastructure to hit the ground running and be off. And in the next year, we expect to double that."

- Arlene Wanetick and Wilma Nachsin, Founders, LifeWorking

From the first lesson, this program completely blew my mind. I originally signed up because I wanted to be more confident around selling to potential clients. But I ended up totally re-tooling my services and packages, and now I’m positioned to earn even more than I could when I started. The program isn’t just about how to sell - it’s about how to really grow your business.

The lessons and exercises were great, but what really made the program special was being able to meet with Leah one-on-one when I got stuck. Being able to talk through my questions helped me get past what was holding me back, and now I’m so excited to move ahead with building my business.

- Jamila Wallace, Founder, Brooklyn Heights Test Prep

I should have taken this course on day one when I started my business! Selling and the sales process were never my strong suit. And there are so many terms I had heard of, and things I should be doing, but no one really tells you HOW to do them.

This course really teaches you not only what it means to sell, but shows you the steps to actually put it into practice for your business.

- Ariana Smetana, Founder, Art Via

Risk-Free Guarantee

I promise that if you make this decision to invest in yourself, you will benefit from it for the life of your business. But I want to make this a completely risk-free decision for you.

If after 14 days you haven't gotten any value from the program whatsoever, simply return your completed worksheets from Module 1 to customer service, and I'll provide a full refund.

Welcome to your community

When you sign up for SIGNED, you'll join the Private Coaching Community of women business owners who are learning and growing together.

You'll get access to weekly live coaching calls with me, and guidance to help you close your new clients.

No matter what stage your business is in, you’re going to have the help and support of not just myself, but every other member of this community.

So even though you’re in business FOR yourself, you’re not in business BY yourself.


Working with Leah on the way I talk about myself and my business, my messaging went from “pretty good”, to absolutely compelling. She helped me crystallize what I do, and the value I provide, in a crisp, clear way.

I can tell a noticeable difference in my conversations with clients. The other day when I used the new messaging, it sparked a completely different and more productive conversation. Talking about my business value with Leah's messaging, the response was immediate: “We need to have LEADright do this. We don’t need to search for anyone else."

- Dr. Tony Lamair Burks II, Founder & CEO, LEADright

Leah has helped me unlock the secret to growing my sales. I think the biggest change is in how I feel: more confident about selling, more in control, and finally able to go out and grow my revenue.

- Paula Brantner, Principal, PB Work Solutions

FAQ: Fabulously Astute Questions

How long does SIGNED last?

The course lasts 10 weeks, although you'll have lifetime access to the videos and lessons.

When are the group coaching calls?

The calls are on Fridays at 2:00pm EST. Every call is recorded and made available immediately, so you don’t have to worry about being there live to get the good stuff.

My business is pretty new. Is SIGNED helpful for someone whose business is in the early stages?

Absolutely! The program is great for someone in the early stages of your business because you'll learn these skills at the outset, before spending years "trying things" and not knowing what will work. And the course deals with some topics, like messaging and pricing, that are important to get right at the beginning.

Be sure to check out what Ariana Smetana says about SIGNED, above: "I should have taken this class on day one when I started my business!"

Couldn't I learn how to sell on my own?

You totally could! But not like this. You could read tons of sales books written by salespeople, and test them out in your business over several years like I did. Or you could take one of the many programs out there created by lifelong salespeople, to teach you how to sell like they did.

SIGNED is the only program created by an entrepreneur, for other entrepreneurs, using what I’ve learned through years of growing my own businesses. Running your own business is an entirely different beast than being a salesperson for a company, and we’ll address those nuances and challenges together.

Everything I’ve learned about sales through running my own businesses goes into everything I’ll share with you.

Money is tight. How can I afford this right now?

At the end of the day, that's a question you have to answer.

However, I can tell you that the strategies in this course have helped my clients increase their sales 10x in the first year, get paid 5-figures more for every project, sign their largest client ever, and triple their revenue.

From a numbers perspective, when most participants sign a new client, they’re generating anywhere from $2,500 - $100,000+.

If your typical client fee is within that range, then if you sign just ONE new client, the program has paid for itself.

Will this program make me act like a salesy salesperson?

Definitely not. I actually can’t stand some salespeople because they’re, well, salesy.

Originally I thought I had to be that way too, but I’ve been successful because I learned to sell in a way that feels natural, comfortable, and lets me be myself. That’s what I teach my clients, and that’s what you’ll learn in the program. You’ll still be yourself… just with more clients and more money.

Is it really possible to learn how to sell? Selling just feels so gross.

Absolutely, and I know for two reasons.

First, because I've done it. I’m a total introvert (Meyers-Briggs INTJ), and when I started my first businesses I could barely talk to potential clients and frankly, I hated even trying. But I taught myself how to sell, and now I have a 92% win rate and I’ve sold over $1MM.

Second, because my clients have learned how to do it using the exact strategies you'll learn. They've been able to increase their sales 10x, triple their revenue, get paid 5-figures more for every project, and sign their biggest clients ever.

And they've learned to do it in a way that feels totally natural and builds great client relationships.

If we can do it, you can too.

How much time should I expect to spend on the course?

That's up to you. The more you work, the faster you go. Some modules are longer than others, but I would anticipate 1-2 hours per week.

If you're looking for a slacker way to learn how to sell, this isn't the course for you. But if you're willing to work and follow a proven plan, SIGNED is a great fit for you.

I've bought courses before and never got around to doing them. How do I know I'll do SIGNED?

I know how frustrating it can be to buy a program and not use it. I've found that for me, the programs that have sat on the shelf are the ones that give you a bunch of videos and say "good luck!"

That's why SIGNED has the four components proven to help you succeed: Course, Coaching, Community, and Accountability.

You'll learn the lessons in the course; get coaching if you get stuck; get support in the Private Coaching Community; and stay on target with accountability partners and me.

What if I have questions along the way? Will I get to work with you directly?

Totally! I’m not going to leave you hanging.

Throughout the program you’ll join me and the other entrepreneurs in the Private Coaching Community where I’ll be answering your questions, doing live coaching calls, and helping you sign the clients you're currently pursuing.


I can’t say enough how grateful I am for this course! The lessons were fantastic and the way the class flowed really took you step by step through the process.

But I think the best part about the course was that it took each step from theory to practice. Every single one of the classes had something tangible that I could use to get started quickly.

- Deepti Gudipati, Principal, DG Leadership Solutions

I felt like I had a life-altering breakthrough in my therapist's office, but for my business! Leah is worth her weight in gold.

- Emilie Aries, CEO, BossedUp

What makes SIGNED different?

If you've been looking at sales programs, you might be wondering what makes SIGNED different.

There are four important ways.


You’ll learn how to actually sell to new clients.

A lot of “sales” programs have a hidden secret: they don’t actually teach you how to sell.

Some programs only focus on getting leads, but they don't teach you how to close them. Others talk about selling, but actually teach you something else, like how to get speaking gigs and sell from the stage, or how to do ads on social media. Other programs sell you a script, funnel, or other “silver bullet.”

The problem is, this isn't selling. It's marketing. It doesn't teach you how to actually sell.

In SIGNED, you’ll learn how to get high-value leads, have great sales conversations, lead a sales process, write killer proposals, get paid bigger numbers, and negotiate like a boss.

You'll master selling from the first contact, all the way to a successful close.


You'll learn how to get paid more for your work.

SIGNED isn't about making you busier or filling your calendar with little projects. It's about getting you paid bigger numbers.

You’ll learn the exact strategy my clients have used to get paid 5-figures more for every project, increase their fees 3x, and double their revenue.


It's not tied to any marketing channel.

This isn't about tying you to Linkedin, Facebook ads, or any particular channel. The skills you learn in SIGNED will help you sign new clients no matter how they come into your world.

It's like fishing. Once you know how to fish, you can catch fish anywhere.


It’s designed to ensure your success.

SIGNED isn't a course where you get a bunch of videos and I tell you, "good luck!"

I've designed SIGNED with the four components proven to help you succeed: Course, Coaching, Community, and Accountability.

You'll learn the lessons, get coaching if you get stuck, get support in the Private Coaching Community, and stay on target with accountability partners and me.

If you're ready to sign the clients you want, consistently and confidently, then I'm ready to help you.

In SIGNED, you get:

The Course

9 strategy modules ($900 value)
All 30+ videos, lessons and action items ($1,500 value)
My proven templates for common sales emails ($997 value)
My proven proposal template ($1,297 value)

Sales Coaching

10 live weekly group coaching calls with Leah ($3,000 value)
Weekly strategy coaching to help close your client opportunities ($3,000 value)
3 months of unlimited access in the Private Coaching Community ($300 value)


One-on-one Quick-Start Session with Leah ($500 Value)

Investment: 3 payments of $999

Or save 17% ($500) with a single payment of $2,500


Your Coach: Leah Neaderthal

I help entrepreneurs and business owners learn the secrets of confident consultative selling, so they can grow their revenue, bring on amazing clients, and build incredible businesses.

I didn't learn to sell by being a commissioned salesperson. I learned by building my own businesses.

I taught myself everything I could about selling, and overcame the natural "selling shyness" most entrepreneurs have, to find the confidence to really go out and sell to new clients.

The outcome is a comfortable selling approach that doesn't feel salesy -- and gets results.

Now I share the secrets I learned along the way, helping entrepreneurs set up their sales operations, grow their client pipeline, and confidently guide prospects from first contact to a successful close.

Before starting Growthworks Solutions, I built, grew and sold three businesses. Most recently I co-founded Lesbians Who Tech, a global organization to foster more LGBT women in technology; and I co-founded Lean Impact, where I helped nonprofits use Lean Startup principles to increase their impact and run their businesses more efficiently. I started my first business, a cycling-focused website, in 2008.

When I'm not coaching clients, I'm riding my road bike with my wife, or playing with our dog.